Selma Auto Mall In the Community


Selma High Girls Softball

Hyundai Hope on Wheels Campaign

March 9, 2016 - Selma Hyundai is proud to be an active member in the fight against pediatric cancer through the Hyundai Hope on Wheels campaign. Hyundai Hope on Wheels is in their 18th year, and has contributed over $100 million towards this project.

Selma High Girls Softball

Selma High Girls Softball

March 26, 2015 - Liberty Chevrolet is honored to support Selma High Girls Softball for the 2015 season. As Selma faced off against Kingsburg in one of their biggest games, Liberty Chevrolet was on site to help support the team. With the participation of friends and family, Liberty Chevrolet was able to meet their goal of a $500 donation going directly to the girls team through their Test Drive Fundraiser promotion. Additionally, they left the team with brand new equipment to make it a championship year. Go Bears!

Rumble to the Peak Rumble to the Peak
Rumble to the Peak Rumble to the Peak

Rumble to the Peak

August 16, 2014 - Rumble to the Peak (formerly known as Rumble to the Summit) was revived this year after a several year hiatus. Benefiting Children's Hospital of Central California, all Rumble riders met at Selma Auto Mall the morning of August 16th. After some breakfast and a $1000 gas card raffle, over 300 motorcycles rode up the mountain to China Peak Ski Resort, lead by Spike TV's Chef Brian Duffy. Over 500 people joined at China Peak for a live concert, food, and more prizes. A great way to spend the weekend and all for a fantastic cause. Selma Auto Mall is proud of the turnout since the event hadn't run in several years. They anticipate next year will only be bigger and better.
Celebrity Chef participates in fundraiser
Rumble to the Peak Article
Chef Brian Duffy joins Rumble to the Peak

Valley DUI crackdown underwayValley DUI crackdown underway

Valley DUI crackdown underway

August 16, 2014 - Selma Auto Mall was honored to be asked by local law enforcements to host a press conference to nearly 40 law enforcement agencies across the county to promote the crackdown on DUI's during the final weeks of summer.Click to View Article

PINC Fresno

SELMA, CA (April 3, 2014) - Selma Auto Mall is proud to support PINC Fresno and their selected 2014 beneficiary, Transitions Children's Services in their annual event. The mission of Transitions Children's Services is to serve abused and neglected children who have been removed from their homes, and are in need of loving, nurturing and competent foster families. The efforts of PINC Fresno will provide support to Transitions in being able to recruit, train and support families interested in fostering children.


Liberty Chevrolet teams up with Selma Shock

SELMA, CA (March 21, 2014) - Liberty Chevrolet selects Selma Shock as their team for the 2014 Chevrolet Youth Baseball program. The all girls league received new Chevy exclusive equipment to use throughout their season. Bat bags, buckets, catchers gear, shirts and much more was all part of this donation. Additionally, Liberty Chevrolet presented Selma Shock with a $500 check, a nice little bonus to ensure it's a winning season.

Jose Ramirez visits Selma Ram November 3rd, 2013

Jose Ramirez visits Selma Ram November 3rd, 2013

SELMA, CA (October 30, 2013) -  Selma RAM, part of the massive Selma Auto Mall, will be hosting the 11-time National Champion, 2012 Olympian, and all time USA Boxing Lightweight record holder, Jose Ramírez, just six days before his homecoming, "Fight for Water." 

Fans are encouraged to come out for autographs and pictures with Ramírez at Selma RAM this Sunday, November 3rd from 1p - 3p. 

On November 9th, Ramírez returns to the ring at Golden Eagle Arena at West Hills College in Lemoore, CA, just down the road from his hometown of Avenal, CA.
This main event, named "Fight for Water," represents Ramírez's passion, personal tie, and commitment to helping the resolve the state's water crisis and promote growth in the place he calls home.  "Fight for Water" is the biggest fight the Central Valley has landed in the past 20 years.

"The opportunity to partner with Ramírez was a no-brainer," says  Ron Kirby, General Manager of Selma RAM.  "Ramírez is a hometown hero and is rapidly becoming a leader the Central Valley.  His values are the same values we promote at the Selma Auto Mall.  This fight is a great opportunity for both parties to support a community cause and further invest in our own." 

Don't miss the opportunity to meet Ramírez just six days before the main event, at Selma RAM, 2725 Auto Mall Drive, Selma, CA.   There is no doubt his autograph is one you will want to hang on to. 

Liberty Chevrolet supports Kingsburg Youth Soccer October 2013

Liberty Chevrolet supports Kingsburg Youth Soccer October 2013

October 16, 2013 - Liberty Chevrolet is proud to support Kingsburg Youth Soccer in their 2013 season!

Selma Hyundai supports Pediatric Cancer September 2013

Selma Hyundai supports Pediatric Cancer September 2013

September 9, 2013 - Selma Hyundai is committed to finding a cure for pediatric cancer through the Hyundai Hope on Wheels campaign.

Selma holds its Annual Blood Drive June 2013

Selma holds its Annual Blood Drive June 2013

June 29th, 2013 Selma Auto Mall holds another successful Blood Drive

Liberty Chevrolet supports Selma Cal Ripken Summer Program

Liberty Chevrolet supports Selma Cal Ripken Summer Program

June 21, 2013 - Liberty Chevrolet is proud to support Selma Cal Ripken on their summer program. Keeping our youth active and involved in the community!

Salute to Savings Veteran's Day Event

Salute to Savings Veteran's Day Event

SELMA, CA (November 7, 2012) -  This Veterans Day weekend Selma Auto Mall is finding a unique way to honor those who have served.  Friday through Monday Selma Auto Mall is teaming up with the Fresno Police Department Credit Union, Fresno Fire Department Credit Union, and First California Federal Credit Union to offer exclusive financing rates for those who qualify.  In addition, Selma Auto Mall will be offering free oil changes on Monday morning exclusive to Veterans, only.

On Saturday from 10am - 4pm several Central Valley organizations will be joining together at the Auto Mall to not only honor those who have served, but those who continue to serve our communities every day.  The following organizations will be participating in Saturday's event, at 2755 Auto Mall Drive:

Selma Fire Department with ladder truck and smoke house
Fresno Sheriffs Department Dive Team with their boat unit
Fresno Area CHP
Mobility SVM
Pink Fire Truck
American Ambulance
Fresno Police Academy Cadets will be barbequing for customers

In addition, Selma Auto Mall wanted to do something exclusive for Veterans to thank them for their dedicated and loyal service to their country.  On Monday from 7:30a - 12n, Selma Auto Mall service departments will be offering free oil changes to all Veterans.  Limited one per Vet, no appointment is necessary, although encouraged. 

Selma Auto Mall gets selected for reality TV show filming

Selma Auto Mall gets selected for reality TV show filming

Selma, CA (October 7, 2011) - Selma Auto Mall has been selected amongst all new car dealers across the US and Canada to be the first set location for a new reality TV show.  October 15th - 16th cameras will be on site at Selma Auto Mall, 2755 Auto Mall Drive, to shoot a pilot for a proposed TV series.  The series will focus on the trials and tribulations of what goes on behind the scenes in the dynamic environment of the car business. 

What made Selma stand out amongst the thousands of other dealerships?  "We wanted to find a location that was unique to other dealerships and one that would be able to generate enough traffic for the event," said Ben Reneau, Managing Partner of Caliber Group.  "Selma has been a strong account for years and there is no doubt they will be able to deliver the results the show is looking for."

Production companies will search high and low to find the ideal location for their storyline.  Other than the Auto Mall's unique environment covering over 20 acres along HWY 99, this specific program needed a few things:  A dealer whose sales have surpassed the economic downturn, multiple lines in one location (bigger is always better), and experience with the massive sales events Selma has hosted regularly for years.   As Dealer Principal Dwight Nelson explained, "The Selma Auto Mall was envisioned to be a customer friendly atmosphere, with many choices, and many unique features that will have customers coming back for years and years."

Liberty Chevrolet Supports

Liberty Chevrolet Supports
Feeding America as Part of "Chevy's Giving More"

SELMA, Cali. (November 22, 2010) - Liberty Chevrolet announced today it is supporting Feeding America as a part of Chevy's national 'Giving More' campaign. Focused on giving back to the communities they serve, Chevy dealers across the country are 'Giving More' to select charities and by delivering products that give more in terms of styling, performance and value like the all‐new 2011 Cruze.

"As a part of this community, we are involved in many activities including youth sports, child seat safety checks, and the police and fire associations," said Amber Nelson for Liberty Chevrolet. "At this time of year, when many Americans are struggling to make ends meet, we felt it was a particularly important time to support Feeding America."

Liberty Chevrolet is coordinating a food drive to help our neighbors in need, because for one in six Americans, hunger is a reality. Feeding America leverages a unique relationship with 202 local member Food Banks, including Community Food Bank in Fresno. The dealership will serve as a collection point for canned and other non‐perishable foods from November 26th to December 23rd and will deliver them to Community Food Bank. Liberty Chevrolet hopes to collect 1,000 cans and boxes of food. Liberty Chevrolet is encouraging their employees to really get involved this year by offering one raffle tickets to each employee who donates three non‐perishable food items to be entered into a cash prize drawing. Something everyone can use around the holidays and a sure way to bring the organization together in an effort to support those in need in our community. This raffle is exclusive to Selma Auto Mall employees.

To make a donation, please visit the Chevrolet showroom during business hours: 8am - 7pm Monday - Saturday, and 10am - 6pm on Sunday.

Liberty Chevrolet Youth Soccer

Liberty Chevrolet Youth Soccer League In the spirit of teamwork taught by youth sports, Liberty Chevrolet is teaming up with Selma Youth Soccer League to provide their players and coaches with soccer kits filled with equipment bags, soccer balls, sport cones, practice jerseys and t-shirts, a monetary donation and an opportunity to help them raise funds.

"We are proud to be able to help the kids in our community by donating equipment and giving them the opportunity to raise much-needed funds for their league. We are excited to be part of the effort this year, and anticipate a fun-filled season with Selma Youth Soccer League," said Amber Nelson of Liberty Chevrolet.

You can view images from the event here: Liberty Chevrolet Youth Soccer League

Selma Auto Mall

Saturday July 24th, 2010 Selma Auto Mall has hosted another successful Blood Drive!

You can view images from the event here: Link coming Soon

Selma Auto Mall

Fresno, California, April 15, 2010 Selma Auto Mall is a proud sponsor of the Centers for Lifelong Learning Golf Tournament.

Centers for Lifelong Learning is a non-profit program that helps disabled people achieve independence through music, art and education. They held a fund raising golf tournament on April 15 at Fort Washington Country Club.

The proceeds were used to help the center's remarkable students. Included are such individuals as Darren Jensen, a 23-year-old vision-impaired man who enrolled a year ago and has a remarkable ear for music. Previously, he spent 13 years at California School for the Blind, said Jami De La Cerda, who founded the organization.

Jensen sang at the golf fund raiser, which also included a dinner, silent auction and a concert by Diamonds in the Rough.

You can view images from the event here: Centers for Lifelong Learning Fundraising Golf Tournament Pics



SELMA, CALIFORNIA (April 9, 2010)- Chevrolet is most notably recognized on the national level as the "Official Vehicle of Major League Baseball." Chevrolet has expanded the support of Major League Baseball down to youth baseball players in communities across the country. LIBERTY CHEVROLET is a proud sponsor of SELMA'S CAL RIPKEN youth baseball league.

The Chevy Youth Baseball (CYB) Program is a grassroots, community outreach program geared toward bringing together America's favorite brand, Chevrolet, with America's favorite pastime! Over the past three years, local Chevy dealers have raised more than $5.7 million for participating leagues.

Through CYB, leagues like SELMA CAL RIPKEN, receive FREE equipment and monetary donations, unique major and minor league baseball experiences including tickets to games, invitations to exclusive instructional clinics, and the opportunity to raise up to $10,000 through ticket sales for a Chevy Vehicle-Giveaway Fundraiser thanks to the support of dealerships like LIBERTY CHEVROLET.

Join LIBERTY CHEVROLET and the youth of Selma's Community tomorrow, April 10th at 1:00 pm in Selma's Cal Ripken Baseball Diamond as Liberty Chevrolet puts two new vehicles on the pitching mound and throws the opening pitch of what is bound to be a memorable season for the 270 players in the league.

You can view images from the event here: Liberty Chevrolet Youth Baseball Pics

Safe Kids of the Central Valley Child Passenger Safety Seat Check

February 6, 2010: Safe Kids of the Central Valley Child Passenger Safety Seat Check

Selma Auto Mall knows how important the safety of our children is to the entire community which is why we periodically conduct safety seat checks to help parents sucure the safety of their children while on the road. If you have questions concerning your child's safety seat please contact us so we can help you protect your children in the case of an accident.

You can view images from the event here: Safe Kids Passenger Safety Seat Check Pics



Supporting Our Local Heroes
SELMA, CALIFORNIA (June 9, 2009)-In today's slumping economy, every business, organization, and family are being affected by cuts in employment, budget, and all resources in general. Unfortunately, those organizations that every city needs to remain a united community are taking the largest hits (i.e. Police, Fire, Education, City, etc.). In an effort to give back to our local heroes who work to keep the community of Selma a safe home for thousands of residents, Selma Auto Mall will be donating $100 from every vehicle sold on Saturday, June 13th to Selma's Fire and Police Force.

Selma's Fire and Police Departments will be on site with official vehicles, equipment, volunteers, and give-aways. Proceeds raised on Saturday will go towards Selma Fire Department's Live Training fund and Selma Police Department's Radio Equipment fund.

In addition, Selma Auto Mall will also be hosting a Blood Drive for the Central California Blood Center from 11am to 2pm on Saturday, June 13th. June and July are always scarce months for blood supply due to the hot weather so every donor will have a significant impact. Donors are encouraged to come to the gift of life and receive a free t-shirt for their support.

In keeping with the Selma Auto Mall's typical summer weekend ritual, there will be hot dogs, drinks, train rides, a bounce house and characters for the kids.

You can view images from the event here: Drive Life Blood Drive Pics

Camaro Launch

May 6, 2009: 2010 Camaro Launch

You've waited for it, and you've been patient. The never before seen 2010 Chevrolet Camaro will be unveiled and auctioned May 6th at Liberty Chevrolet, Selma Auto Mall. SELMA, CALIFORNIA (April 28, 2009)- It has been almost a decade since the last release of the Chevrolet Camaro. Like the Corvette, Mustang, and Firebird, the Camaro is a one of a kind beauty that has enthusiasts of all ages anticipating the near approaching May 6th launch date.

Liberty Chevrolet, part of Selma Auto Mall, has anticipated this event since General Motors first announced production of the 2010 Camaro three years ago. To ensure it is the biggest launch event of all Central Valley dealers, Liberty Chevrolet is pulling out all the stops for the most elaborate reveal in the Camaro's 40-year history.

In accordance to factory standards, the Camaro is to remain unseen until May 6th. To ensure its secrecy, the vehicle will remain covered and suspended to a height out of any arms reach. Come launch day, May 6th, Liberty Chevrolet will host former Mayor Alan Autry in their showroom for a live radio remote on KYNO from 10 am to 12 noon. The evening launch party will begin at 5 pm as guests wait in suspense for the official unveiling of the 2010 Camaro and live auction in which one lucky devotee will have the chance to drive home the new Camaro that night.

Continuing to give back to their community, Liberty Chevrolet will give a portion of the proceeds to Selma High School's "Every 15 Minutes" program; a program in which the entire student body recognizes the dangers in drinking and driving and remembers those lost or injured in an alcohol related car accident. In addition, proceeds will benefit Selma High School's band who will be performing in the launch event. Also, Selma Fire Department will bring out their newest fire engine for display!

May 6th has been anticipated by many and it is finally here! Live on-site radio remote with a local celebrity, live on-site auction from an official auctioneer, live music from local talent, local heroes representation, AND community contributions, Liberty Chevrolet ensures you an extraordinary event to mark this momentous day. After all, it isn't every day the auto industry is able to celebrate the rebirth of such a classic design.

You can view images from the event here: 2010 Camaro Unveiling Pics

Cares Food Drive

November 28, 2008: Selma Auto Mall Cares Food Drive

Selma Auto Mall hosts Selma Cares Annual Canned Food Drive and Santa Brings in Bicycles from the North Pole.

SELMA, CALIFORNIA (November 28, 2008)-For 30 years Selma Cares has provided thousands of needy families within the Selma community with food, toys, and clothing. This year the Selma Auto Mall has partnered with Selma Cares in collecting canned food for 550 families in need of a Christmas dinner. The names of these families are given to Selma Cares through Selma Unified School District, Head Start, and the Senior Center.

For fourteen years the Selma Auto Mall has found a home in the community of Selma. In an effort to give back to the roots of their success, Selma Auto Mall will be hosting a designated drop-off location for the Selma Cares canned food drive. "Without the support from our surrounding community, the success and longevity of this business would not be possible. This holiday season we hope our efforts will make a difference," said President, Dwight Nelson.

Running from November 28th to December 19th, Selma Auto Mall employees are coming together to collect canned food amongst their departments, as well as encouraging their customers to get involved. Selma Hyundai Suzuki Service is offering a complimentary oil change to any of their customers who make a contribution as well as Selma Nissan is doing something similar.

In an effort to make sure the holiday season will be enjoyed by everyone, Selma Auto Mall will be hosting Santa's Village through the month of December. Families are encouraged to come see Santa, take pictures, enjoy some hot chocolate and candy canes, and be entered into a drawing for one of the new bicycles, straight from the North Pole.

Selma Cares brings together volunteers from various businesses in the Selma community, Rotary, Selma High Interact and Leadership students to collect and distribute items that have been donated. This year Selma Cares is putting an emphasis on providing a Christmas to as many families as possible. "Many of these families would be without a Christmas if it weren't for Selma Cares. We are collecting everything from turkeys to baby formula," says Cindy Howell, volunteer of Selma Cares.

To make a drop-off, visit any one of the five buildings within the Selma Auto Mall. The meal boxes will be delivered to the 550 families on December 20th. The Selma Auto Mall is confident that by coming together, a difference will be made this holiday season.

Selma Auto Mall - In the Media

Selma Auto Mall - In the Media

Automotive News Features Selma Auto Mall

Automotive News TV, First Shift, October 13, 2011

Univision Arriba Valle Central Features Selma Auto Mall

Univision, October 10, 2011

The Fresno Bee - Valley a "Hot Spot" for Reality TV Contestants!

By Rick Bentley / The Fresno Bee | Wednesday, Oct. 12, 2011 | 02:00 PM

The Central San Joaquin Valley continues to be a hotbed for reality television.

Visalia real estate agent Robert Naugle was featured on an episode of HGTV's "House Hunters" that aired in late September.

On the cable series, agents show three different properties to prospective buyers. In this case, it was Wynter Benway and Will Binder, a couple that would marry as soon as they found a home.

"We started looking at houses back in early 2010 and that's when they decided to send in an application. They didn't hear anything so we started looking again in August. As soon as we started looking, they got a response," Naugle says.

The challenge Naugle faced was that Benway wanted a move-in-ready home while Binder wanted a well-priced fixer-upper. They finally picked a foreclosure that had been redone. And if you are wondering, the couple have married.

Also, a camera crew will be at the Selma Auto Mall on Saturday and Sunday to shoot what could become a new reality TV series. The program would offer a behind-the-scenes look at what goes on in the car-selling business.

As for reality competition shows, the team of Fresno's Andy Finch and Tommy Czeschin of Crowley Lake, both professional snowboarders, have made it to the final eight on "The Amazing Race." On Sunday, the teams head to Thailand.

And, Visalia native Avi Kaplan and the four other members of the a cappella group Pentatonix -- Mitch Grassi, Scott Hoying, Kirstin Maldonado and Kevin Olusola -- have survived another week of competition on the NBC competition show "The Sing-Off."

Selma Enterprise - Chance to be a TV Star this Weekend at Selma Auto Mall

By Doug Hoagland | | Tuesday, October 11, 2011 | 5:00 PM PDT

Selma should get ready for its close-up: Reality TV is coming to the Selma Auto Mall this weekend. A production company will be filming Saturday and Sunday at the mall to "capture the trials and tribulations" in "the dynamic environment of the car business," according to Amber Nelson, advertising executive for the Selma Auto Mall.

Film from the weekend will be used for a TV pilot that could lead to a national cable series, Nelson said. The cable network doesn't want to disclose its identity at this time, she added. The auto mall was selected from all dealers in the United States and Canada as the first place to film the show, according to Nelson.

Connections in the business world helped the auto mall land the reality show.

The Caliber Group, an event marketing company that works regularly with the auto mall, lined up the TV shoot.

"We wanted to find a location that was unique to other dealerships and one that would be able to generate enough traffic for the event," Ben Reneau, managing partner of the Caliber Group, said in a news release.
The mall's distinctiveness includes a 20-acre location along Highway 99, sales surpassing other dealerships during the economic downturn, multiple dealerships at one site and experience with big sales events, Nelson said.

Selma Auto Mall owner Dwight Nelson said in a news release: "The Selma Auto Mall was envisioned to be a customer friendly atmosphere, with many choices and many unique features that will have customers coming back for years and years."

This weekend, the production company will film salespeople, customers and others in the roles they occupy in the car-sales business.

There are no guarantees that someone buying a car this weekend will get their close-up -- or that they'll survive the editing process if they are filmed, Amber Nelson said. However, it might happen.

A new car and the chance for some face time on reality TV? Only this weekend in Selma, it would appear.

If the pilot leads to a reality series, the show would film at other car dealerships in the nation, but probably would return to the Selma Auto Mall, as well, Amber Nelson said.


  • Monday 8:30 am - 8:00 pm
  • Tuesday 8:30 am - 8:00 pm
  • Wednesday 8:30 am - 8:00 pm
  • Thursday 8:30 am - 8:00 pm
  • Friday 8:30 am - 8:00 pm
  • Saturday 8:30 am - 8:00 pm
  • Sunday 10:00 am -7:00 pm